Product Strategy
Product Management
Product Development

When regulatory change upends the game, it’s comply or die

Have you ever faced an immovable deadline that required reinventing your business model — and completely transforming your tech stack — all while seamlessly serving 20k+ members? Sedera did, and Altus Nova was there to lead the way.


Sedera enables medical cost sharing between members of their rapidly growing digital community. In 2020, this non-profit fintech and healthtech innovator ranked #193 on the Inc. 5000 list of the fastest-growing private companies in America, putting them in the top 4% of companies overall.

Altus Nova's discovery approach helped us align on goals, identify challenges and develop risk mitigation options, ultimately enabling us to define an effective product roadmap and execute against aggressive deadlines. We found the Altus Nova team’s management and product mindset to be extremely unusual and valuable in a software development partner.

Jerry Bowerman, CTO, Sedera


Sedera’s platform handles enrollment, renewal, needs review, community cost sharing, and billing for more than 20k members. To execute efficiently at scale, member funds were pooled for management by the Sedera financial team — as was consistent with the industry standard.

But in 2019, regulatory changes required organizations like Sedera to protect against acting as unlicensed money transmitters, and to create ironclad safeguards against member fund mismanagement.

This gave Sedera just 6 months to bring their business processes and legacy platform into compliance.

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